Supplement store

Pharmovit is one of the largest manufacturers and distributors of dietary supplements in Poland. Year after year, the Płock-based company is gradually expanding its product portfolio and investing in various innovations

Client
Pharmovit
Type
E-commerce
Year
2022
Tools
Figma
Online
Visit

Challenge

Together with the Pharmovit team, we faced an ambitious task. After the company celebrated its triumphs in B2B sales and production, the idea arose to try to develop retail sales. The existing online store existed separately from the company's website, so after several meetings, we decided to consolidate the two entities

Pharmovit supplement e-commerce store — original product page audited before redesign, on desktop

Goal

Creating a new e-commerce design from scratch based on existing content that we drew from previous digital materials. In addition to UI and UX, synchronization with the warehouse system was an important aspect here

Pharmovit supplement e-commerce store — product category page on desktop
Pharmovit supplement e-commerce store — product detail page on desktop
Pharmovit supplement e-commerce store — homepage hero section on desktop

Range

Information architecture
Organizing the supplement offer by form, function, and product features (e.g. clean label, gluten-free).
UX wireframes and UI design
Creating layouts for the shop, product page, blog homepage and navigation – with a focus on readability and sales-supporting interfaces.
Responsiveness
Adapting the design for desktop and mobile devices so users can comfortably browse and buy on any screen.
Technical support
One-time setup for payments and warehouse system synchronization to prepare the store for real orders.
Pharmovit supplement e-commerce store — responsive mobile design across multiple screens

Result

In addition to consolidating the most important content, we achieved something that is of utmost importance for any e-commerce business. After implementing the new website, we observed an increase in visibility in browsers after a few months, which translated into higher retail sales of the company's products. Synchronization with the Subiekt GT system, on the other hand, facilitated the processing of new orders by the customer service department

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